1. Radio announcer credited the inteviewee as being from the University of Chicago's Booth School of Business. Hey, my degree is from the University of Chicago's Graduate School of Business. I've been rebranded! What's a girl to do? Solicit contribution from Mr. Booth to underwrite rebranding of my sense of self?
2. We're renaming our parrot fka Mercury, Hermes. There is precedence. Actually, since this is the Greek name replacing the Roman, such action is prebranding.
3. And finally, home is hereby renamed Log On Innstitute.